How the Internet Is Changing the Local Marketing Game

Hours in front of the television has shifted to YouTube, Facebook and computer games. People still watch television; however technology such as the PVR ensures that most viewers only see commercials as they speed past them.

This change in consumer behavior has thrown an enormous monkey wrench into the fourth ‘P’ of the marketing mix (Product, Price, Place & Promotion). In the good old days, promotion was pretty easy. A nice ad in the telephone directory or a catchy radio spot at drive time meant that the phone continued to ring and customers found you. For some additional exposure try a direct mail campaign or a place a coupon in the local business directory. Who cares which message is the one that pushes your campaign to ‘critical-mass’ with your target group? Each media option was like a piece of an invisible puzzle that would activate purchasing behavior. This ‘marketing mix’ is the reason for the old adage “I know that I’m wasting half of my advertising budget, I just don’t know which half!” We understood that repetition is the key to earning that essential ‘share of mind’ with customers. Exposure equals business.

Clients of mine report that what used to work well simply doesn’t anymore. One recently shared with me that he tracks his advertising spending ‘like a man possessed’ and he has seen his ROI on telephone directories go from 7:1 to barely breaking even! If you’re a small business owner this probably sounds familiar.

Consumers simply aren’t using old media the way they used to. Recent statistics on Internet use supports this. According to Atlanta based Media Research Group, The Kelsey Group:

– 70% of North American households use the Internet as an information source when shopping locally for products and services.

– 31% of all business buyers turn to a Search Engine first when looking for a locally based product or service.

– 25% of all commercial Internet searches are conducted by users looking for local merchants.

– 43% of all searches on Google include a geographical identifier.

– 86% of those people follow up with a phone call.

– 61% of people who call make a purchase off line.

For marketers, relevance and relationships have replaced the ‘shotgun’ approach. Customers are turning to Google and Social Media. Google cares about relevance; Social Media is all about attention. To put it another way, clients find you with Google and then stay connected with you through Facebook. Relationships replace repetition.

Most business owners have heard that Social Media is essential. What does that mean? A customer may find you while researching a purchase, but isn’t yet ready to buy. Facebook keeps them connected if you give them a reason to ‘like’ you. National television spots are asking for Facebook ‘likes’ without giving customers any compelling reason to do so. This seems eerily familiar to the dot-com debacle of the late 1990’s when too many foolish decisions were made in haste and billions of dollars were wasted before it was properly understood. Many so called ‘experts’ surfaced and preyed upon the not yet Internet savvy, draining the resources of Fortune 500 firms and small businesses alike. History has a habit of repeating itself…

Businesses need to understand just how important it is to become relevant to Google. Page ranking isn’t for sale. There is a process to ranking well. Business needs to learn this. Just like in early days of the dot-com boom, some opportunists have surfaced. Many businesses receive multiple offers every week from SEO (search engine optimization) firms promising incredible results and charging outrages fees. SEO is definitely an important part of a successful web presence; yet it is only a piece of the ‘new’ puzzle. There are many other issues to consider such as back links, auto-responders, lead capture pages, mini-sites, and social media campaigns just for a start. It’s important to become educated to understand exactly what is being offered, how it works, in order to properly value these services.

The playing field has leveled and local businesses can compete like never before. Campaigns can be tried, tested and improved at very little cost. There are no magic bullets with Internet marketing. It is still all about finding the message that is the most effective and then getting that message to the right people.

admin

AFC Wild Card: Chargers vs Ravens Preview Game | GMFB Weekend



VOTE news channel – Please Subscribe:
https://bit.ly/2QnN19L
👇If you want to support my channel:

đź‘ŤTwitter: https://twitter.com/sharintjuhh

đź‘ŤFacebook: https://www.facebook.com/newsnfl/

Companies that claim rights to my videos are entitled to the
monetisations and will earn a profit from my videos if they
decide to monetize them. This is not my decision.

If you want the video removed, I’d appreciate if you request the
video to be globally blocked or muted, since it’s hassle to deal
with copyright strikes.

Fair use is a use permitted by copyright statute that might otherwise be infringing.
Non-profit, educational or personal use tips the balance in favor of fair use.

admin

AFC Wild Card: Chargers vs Ravens – Preview Game? | NFL Total Access



👇If you want to support my channel:

đź‘ŤTwitter: https://twitter.com/sharintjuhh

đź‘ŤFacebook: https://www.facebook.com/newsnfl/

Companies that claim rights to my videos are entitled to the
monetisations and will earn a profit from my videos if they
decide to monetize them. This is not my decision.

If you want the video removed, I’d appreciate if you request the
video to be globally blocked or muted, since it’s hassle to deal
with copyright strikes.

Fair use is a use permitted by copyright statute that might otherwise be infringing.
Non-profit, educational or personal use tips the balance in favor of fair use.

admin

The Greatest Playoff Game Ever Played! LA Chargers Legacy Franchise Madden 19 Online Franchise Ep.33



We’re back in our LA Chargers Online User Franchise and we’re taking on the Ravens in the Afc Championship Game!

My second channel where it’s all let’s plays:

Pkr Plays: https://www.youtube.com/channel/UCspKFrjKWDACQQ8VOndXGbA
Madden 19 Content Daily! My favorite videos to make are Madden 19 Franchise Videos which is either Browns Franchise, Bears Franchise or Chargers Franchise! I also like making Madden 19 What ifs and Madden 19 Experiments! I also really enjoy making Madden 19 Realistic Rebuilds and Madden 19 Fantasy Rebuilds! We also do the random Madden 19 Ultimate Team Video as well! Thanks for watching and hopefully you subscribe and stick around! Hope to see you next video, cccyyaaaaa !

My Twitter: https://twitter.com/jeromepkr

My Twitch: http://www.twitch.tv/jeromepkr/profile

My Gamertag: Jeromepkr

Check Em Out:

Bengal: https://www.youtube.com/channel/UChbQpxORq06uf2Wnj6yqKiQ

Andy: https://www.youtube.com/channel/UC_qeCsP-Kazd7SWsHWIbodQ

Alex Aka PurpleSwordfish: https://www.youtube.com/channel/UC1Z0XDNJ5PVYmX7OWgn-rWA

Schultz: https://www.youtube.com/user/SchultziePlays

1st Song: https://www.youtube.com/watch?v=5yUZUbBNFn8

2nd Song: https://www.youtube.com/watch?v=5yUZUbBNFn8

admin

Chargers Seahawks is ‘America’s Game of the Week’


admin

How the PlayStation Changed the Game

In the early nineties Nintendo was the undisputed king of the video game industry. SEGA had tried to compete with the NES and the SNES home consoles with their Master System and Mega Drive, and while the latter did a lot better than the former, Nintendo were still firmly in first place once all the sales were counted. As the SNES and Mega Drive generation was winding up, SEGA started toying with the idea of using CDs instead of cartridges, even going so far as to release the SEGA CD add-on for the Mega Drive.

Nintendo, for their part, also dabbled in CD technology. They held talks with Sony, famous for their work with CDs and the accompanying hardware, to help them build a CD drive for the SNES. Sony spent time and money learning about the gaming industry and building their prototypes but negotiations between the two Japanese companies broke down. Depending on who you ask, either Nintendo agreed terms with another company in secret and let Sony find out at the last minute, or Sony were asking for too much money and Nintendo baulked on the deal. Whichever is true, the result was still the same; Sony was out on their ear in regards to the SNES-CD. While that deal hadn’t worked out for anybody, what became clear was that the gaming industry was moving towards CD as their medium of choice.

Sony decided to use what they’d learned and developed working with Nintendo to create their own console and enter the fray; they dubbed it the PlayStation and released it in 1994, about two years before Nintendo would release their next big console. What nobody expected was that Sony would ultimately dethrone Nintendo as the most popular console manufacturer in the world and begin a twenty year dominance of the industry.

One of the main reasons that Sony was so successful with the original PlayStation was their superb marketing of the console. Prior to the PlayStation, almost all games consoles were aimed at children. Sony made a shrewd move in specifically targeting young adults in their marketing, making PlayStation a hit among gamers that had grown up with a Nintendo console but now wanted something a little more, well, grown up.

Sony would put the PlayStation in nightclubs and have celebrities endorse the console or be photographed playing one. Games generally started to drift more towards an adult tone, and new titles like Tomb Raider were seen as altogether cooler than Mario or Zelda. Ultimately, Sony took a hobby that was generally seen as for children and openly mocked by many, and helped to make it into the more respected medium that we see today. While it would be silly to say that they did it out of the kindness of their hearts – they made a hell of a lot of money through making gaming more accepted in the public eye – we can’t overlook what they did. Sony made gaming cool.

When it came time for the next big Nintendo console, the N64, the company surprised a lot of people by announcing that it would still use cartridges instead of CD. The logic behind the decision made enough sense; CDs are much easier to pirate than cartridges, and they feared that using CDs would cost them a lot of money thanks to copied games. The decision to stick with cartridges and the extra two year development time Nintendo had with the N64 meant that the system was more powerful than the PlayStation and load times were virtually non-existent. Cartridges did have downsides though – they made games more expensive to produce, they were harder to develop for, and it meant that the N64 would struggle with storage, music quality and FMV.

Squaresoft had long been working with Nintendo and had brought all of their previous Final Fantasy games to Nintendo consoles. But seeing the extra storage space CDs would afford them, and knowing that they could push the boundaries of production values with higher quality cut-scenes, Square jumped ship and decided to produce the next title in their Final Fantasy series for the PlayStation: Final Fantasy VII.

It’s impossible to overstate just how important Final Fantasy VII was. As an RPG, it introduced millions of gamers to their first Japanese role playing game, and the subsequent popularity of the genre meant that role playing mechanics began to filter into practically every other genre. Today we have RPG systems in FIFA.

But as important as Final Fantasy VII was to games, it was even more important for Sony. Final Fantasy had become a big deal in Japan and the move to PlayStation meant that sales for the console went up in Sony’s homeland cementing the console’s position as the one to own for fans of JRPGs. In the years that followed, the PlayStation would see dozens of top notch JRPGs released, and even today this period of time is remembered fondly as a golden age for the genre. What was more surprising was how well Final Fantasy VII was received outside of Japan, though.

While the Final Fantasy series had been fairly popular among gamers around the globe, Final Fantasy VII became a phenomenon. Thanks to stellar reviews, contagious word of mouth, and a hefty marketing campaign, Final Fantasy VII went on to be a massive hit that meant more to the industry than just some impressive sales numbers. Gamers embraced the story of Cloud and Sephiroth, and hungry for more, JRPG sales generally went up. Final Fantasy became a premier brand, and future releases for the series became events that gamers would look forward to.

Final Fantasy VII also featured impressive – for the time – visuals that wouldn’t have been possible had Squaresoft made the game for the N64. The quality of the FMV sequences in Final Fantasy VII was one of the major talking points surrounding the game, and the cinematic edge that Squaresoft brought to the title was something that other games still replicate to this day.

Thanks largely to Final Fantasy VII the PlayStation made a serious mark upon the gaming industry, and from there things only got better. The extra power the N64 had technically was negated by the increased storage capacity of the discs the PlayStation used, and the higher quality of music and video that available to developers. Titles like Metal Gear Solid, Silent Hill, Resident Evil and Tomb Raider simply wouldn’t have worked on N64, and they all became major selling points for Sony’s console. What’s more, Nintendo had no answer for games like these, instead generally sticking to the tried and tested games like Mario and Zelda.

While the quality of Nintendo’s games remained as high as ever, their hardware had let them down this time around. Whether they underestimated the threat of Sony as a credible competitor or whether they didn’t realise the impact that CDs would have upon the industry, Nintendo were finally number two to another company in the gaming space. By the end of the generation, the N64 had sold around 32 million units, while the PlayStation racked up over 100 million in sales.

Late in the generation, taking inspiration from the N64 controller which featured an analogue stick, Sony released the first Dual Shock controller and changed the way we play games forever. Nintendo made a clever move in including an analogue stick in their controller since 3D gaming would require a little more precision than the standard D-Pad would allow. But Sony took the idea and did something ingenious with it. With one analogue stick to control the player character, and one analogue stick left to control the camera, the way we play games was redefined. Microsoft and Nintendo have both copied this approach since, and now the control scheme is so commonplace that playing a 3D game from before the dual-analogue time period feels awkward.

Nostalgia might paint Nintendo as the leaders of console gaming; they were the explorers that went out into uncharted territory. But Sony was the company that used what they discovered to build the gaming industry into what it is today. PlayStation has been the premier brand in video games longer than Nintendo ever was.

Part of the reason for that is the success of the original PlayStation console. The first steps into 3D gaming might have been awkward, but once the foundations were laid, console gaming was changed forever. The PlayStation helped to establish that via a combination of clever marketing, shifting people’s perceptions of the industry, and championing a few key franchises that would go on to be some of the biggest in the world.

Today, the original PlayStation is remembered as a console that changed gaming for a lot of people. Whether it Final Fantasy VII being their first RPG, Metal Gear Solid being the action movie that they could play, or Silent Hill scaring the pants off them, the PlayStation was a massively important moment in video game history, and a console that gave us an incredible library of games.

admin

Cloud that looked like UFO and made phones, batteries and chargers all go dead



The witness states:​
​”Cloud that looked like ufo and made our phones and batteries and chargers all go dead when we tried to put it on youtube.”
Source: Mufon

Read here:https://helenastales.weebly.com/blogue/cloud-that-looked-like-ufo-and-made-phones-batteries-and-chargers-all-go-dead

Follow us on facebook: https://www.facebook.com/ufo.maniaII/

admin

Power Bank Portable battery Charger Unboxing/Review



Full review of the power bank portable charger

Product Link:

Ebay: http://www.ebay.co.uk/itm/171260078131?_trksid=p2060778.m2749.l2649&ssPageName=STRK%3AMEBIDX%3AIT

Amazon: http://www.amazon.co.uk/2600mAh-Portable-External-Battery-FamilyMall-Black/dp/B00EE16M2Q/ref=sr_1_4?ie=UTF8&qid=1422278843&sr=8-4&keywords=power+bank+portable+charger

Background Music:

Beatfux – enzo eyeris – ragnar lodbrock (refuxed)

Zoomin.TV Partner=http://www.youtube.com/user/ZoominGames

Facebook=https://www.facebook.com/BoostTechProductionsHd

Twitter=https://twitter.com/Boost_HD

admin

Jazz Up Your Game With the Latest Gaming Headset

Using a headset has become a necessity due to multiple reasons that are propelled by modern day’s lifestyle. One among such reasons that have made the use of wireless headset more popular, is the online games. New games are created to generate a live-action experience for the gamer, thus making the use of headset mandatory. Keeping this in view, different and innovative headset models have been introduced to the market. One such model, which is gaining popularity, is the Wireless Gaming Headset. These headsets are specially designed for gamers and are equipped with every feature that is demanded by various games. All the models under this product category have certain advantages over the wired headsets. Here, you can find a few to ponder upon.

• These headsets are portable and can be carried easily and can also be used for multiple devices.

• The technology used for transmission in case of wireless headsets are quite advanced and can receive signals even from Bluetooth.

• These Gaming Headsets boasts of a better life-span if standard batteries are used and properly charged.

• Besides regular use, these headsets are mainly developed for gamers. This is the reason why these gaming headsets are much more popular in the area of VR games.

• The quality of the headsets are much higher and the voice is crystal clear. Besides this, they free you from the hassle of wired headsets and enable you to multitask.

Now, let us explore the basic features of the top and best models in the market right now:

• Mics: All the Wireless Gaming Headsets have either an omnidirectional or unidirectional mic to provide perfect gaming experience. However, many prefer to have the unidirectional mic rather than an Omnidirectional mic as latter would grab all the sounds of the axis and create a nonsense.

• Compatibility: While buying a particular company headset, check out the compatibility of the headset with that of the device. Majority of the headsets are designed to support almost all the devices, however, checking on doesn’t harm anyone.

• Battery life: Almost all the gaming Headsets available right now in the market have a lifespan ranging from 10-22 hours. Check with the maximum time of your usage and select a model that fits your need in terms of usage and budget.

Since a long time, these headsets are facing challenges of price, latency and battery life and newer models are out every now and then.

admin

Turnigy ACCUCEL 6 – NiMh/NiCd/LiPo/LiFe/Pb Battery Charger Guide



This video is a brief “how to use” guide for hte “Turnigy ACCUCEL 6 – NiMh/NiCd/LiPo/LiFe/Pb Battery Charger”.

Great for charging nearly any battery for your Arisoft RIFS and RC Vehicles.

Available to purchase on our website at www.patrolbase.co.uk

Keep up to date on our posts too on our Facebook page: www.facebook.com/patrolbase

admin